Portland SEO Company Raises The Bar For Expectations

Search Engine Optimization, otherwise known as SEO, is the process of improving a websites results in major search engines like Google. This process usually involves both on page website adjustments and off page website link building. As the Google algorithm continues to adjust and change, website owners must constantly update their sites for best practices. In the beginning, the Google algorithm was very basic and easy to understand. In fact, for most keywords you could simply add them to your website and like magic you would appear in the search results. As time has gone by, the Google algorithm has become more sophisticated and complex. Now, it’s not as simple as just adding a few words to a webpage. Instead, you must instead sometimes thousands of different ranking factors in order to be competitive for a major keyword. The reasoning for this is many companies have attempted to use shortcuts to appear at the top. Google has become wise to this and has adjustment and refined their data points in order to reflect this behavior. The biggest thing people must realize in order to be successful online is the importance of high-quality and unique content. It’s critical to not only have unique content but that content must also be lengthy in nature. Most major keywords that exist have multiple in some cases thousands of websites competing for he same short keyword phrase. Essentially, in order to get to the top of Google you must have a website that’s more powerful and content that’s longer. Of course, there’s more than just two factors that go into the equation, but those are the primary two that you should concern yourself of. The process of SEO involves raising the power of a website and increasing the amount of other website that link in. A link is simple a connection from one website to another. Google views these as valuable because if many high-quality websites are linking into your website, it must mean your site has information that is of value. If you don’t have any other websites linking into your website, than the information is probably of low value. This is a simple explanation, but one that holds true to this day. Marketing agencies around the world have attempted to make a profit by helping business owners improve their online visibility. This service is valuable because being found online is critical to the success or failure of a business. In the next few years I predict that it will get more challenging to be found at the top for a search keyword. That’s why business must plan now to improve their websites and search engine rankings. If your serious about being competitive in this challenging environment I highly recommend hiring a proficient company to help you. The best way to find such a company is to type into a Google search engine your city name plus the term SEO. For example, if you live in Portland Oregon go ahead and search for “Portland SEO” or something similar. In most cases, the company that comes up on top will be your best choice. 

Oregon Web Solutions | Portland SEO
1717 NE 42nd Ave #3800
Portland, OR 97213
(503) 563-3028

Oregon Web Solutions Portland SEO